We built the foundation.
Now we build the leads.
A straight look at where your website stands today, what the next chapter actually needs to look like, and exactly what it takes to turn the rankings we've earned into a steady flow of qualified jobs.
The job you hired me for is done.
Three months ago, this site had real problems under the hood. A weak technical score, redirect issues, structural gaps your previous SEO team never managed to reach. That part is largely behind us now. Roughly 80% of the technical cleanup is complete, and the remaining stretch is the kind that's never truly "finished" anyway, since Google keeps shifting and the site needs to keep pace.
And the work is showing. Your pages have climbed off page two, several core terms now sit on page one, and "winnipeg kitchen cabinets" is holding a top-five spot. Your money keyword, "kitchen cabinets winnipeg," is sitting right at the top of page two and trending toward the crossover.
The full Month 3 report I'm sending alongside this covers the granular work, page by page. I won't repeat it here. The short version is simple: what you originally paid me to fix is fixed, and it's working.
So why keep going at this level?
You put it plainly on our call. If the technical side is mostly handled, why keep investing here when another provider will run basic SEO for a fraction of the cost? It's a fair question, and you deserve a straight answer rather than a sales pitch.
The honest answer is that the job has changed. For three months, the goal was a healthy, properly built website. That goal is met. But a healthy website was never really the point. It was the groundwork. The only thing that actually matters to your business is qualified leads landing in your inbox, month after month, and that is a completely different job.
Basic SEO maintains what already exists. It keeps the lights on and the rankings ticking. What you need now isn't maintenance. It's a system built specifically to generate jobs, held accountable to that one number and nothing else. That's the work worth paying for, and it's not the work a low-cost package is built to do.
"A site that ranks but doesn't bring you work is worth nothing. The only score that counts is qualified leads."
One engine, pointed at one number.
Right now your marketing lives in pieces. SEO with one company, ads handled separately, social barely touched, and nobody truly owning whether visitors turn into phone calls. Scattered pieces don't compound, and when leads dry up, everyone quietly points at someone else.
I'm proposing the opposite. Every channel under one roof, running off the same plan, aimed at the same outcome.
Search (SEO)
Keeps pulling in people already searching for cabinets in Winnipeg, on the terms that actually lead to projects, not just traffic.
Conversion optimization
Turns those visitors into calls and booked consultations instead of bounces. This is the part no one has owned, and it's where most of your traffic is currently leaking away.
Google Ads
Qualified leads from the first weeks of a campaign, managed to lead quality rather than vanity clicks. Built to bring the right people, not just cheap ones.
Meta & social ads
Widens your reach and brings your cost per lead down over time, working alongside search instead of competing with it.
Social media management
Instagram, Facebook and TikTok built from the same content, so the people your ads reach already recognize the name before they ever call.
Video & design
Your real before-and-afters turned into scroll-stopping posts, profile content and on-site proof. The raw material every other channel runs on.
Six channels, but one machine. The pieces feed each other, which is exactly why splitting them across three different providers leaves so much value on the table. Nobody connects them, and nobody is responsible for the whole.
One person owns the lead number. Me.
This is the part I care about most, because it's the thing you've been missing. When the work is split across vendors, no single person owns whether the phone rings. The SEO company blames the ads, the ads guy blames the website, and you're left without a real answer.
Under this arrangement, that stops. I own the outcome. At any point you can come to me and ask the only question that matters, "what are the leads this month?", and I'll answer for it. Good month or bad, the number is mine to explain.
That's also exactly how my team works. I tell them the same thing on every project like yours: the client is paying for leads and customers, not for clicks. If we aren't delivering qualified jobs, the rest is noise. We don't pad reports with traffic that doesn't buy anything.
For the record on capability: I run the strategy and SEO personally. Behind me is a dedicated video editor, a designer, a content writer, and a paid-ads specialist who handles both Google and social. Enough hands to move fast, without ever thinning out the quality.
Fast leads from ads. Compounding leads from search.
SEO is the long game, and it's already in motion, building quietly underneath everything. Paid is the fast lane. Here's how the opening stretch runs.
Build and launch
Strategy, campaign structure, offers, and brand positioning locked in together. Google and Meta ads built and launched. SEO keeps compounding in the background.
Leads start landing
The paid campaigns clear their learning phase. You should expect qualified leads coming in by the middle of this month.
In writingOptimize and scale
Paid is refined and scaling, SEO momentum keeps stacking, and conversion work lifts the percentage of visitors who actually pick up the phone.
One thing I want to be clear about, because I know it's a worry: I'll keep your existing campaigns running while I build the new ones. There is no dead period. You won't go a month with nothing while we get set up.
What I need from your end.
This only works if the engine has fuel, and the fuel is simple: real photos and videos from your jobs. You already told me you've got a library, and that a single project can become four or five different stories. That's exactly right, and it's plenty to work with.
The arrangement is clean. You send me the raw photos and videos. I handle everything else, the editing, designing, writing, scheduling and publishing across the website, your Google Business Profile and social. Nothing goes live until you've approved it, so your brand and your voice stay yours. After the first couple of rounds we'll be aligned and it gets effortless.
Unedited is completely fine. Send what you have as you go. The recycling you mentioned, several stories from one project, is exactly how we'll run it.
I do all the research, shortlist 50 to 60 relevant sites, and send them over. You just confirm which ones fit your business. From there I run the outreach and every conversation end to end.
Once I've built the Google Business and content strategy, we get on a call so we agree on tone and positioning before anything publishes.
That's the full ask. The heavy lifting stays on my side.
Everything, under one roof.
The commitment is twelve months, and you actually made the case for it yourself on our call. You said the real work is front-loaded, that you put far more in at the beginning and reap it at the end, which is precisely why the commitment matters. That's exactly it. The year is what lets me go all in early, building, testing and refining, and it's what holds the price where it is. These services individually run considerably higher. The rate works because we're building something over a year, not a month.
You told me what makes this an easy yes, somewhere around eight to ten closed jobs a month. I'm not going to insult you with a guarantee, because anyone promising exact numbers on day one is selling you something. But I'll say it plainly: that's the bar I'm building toward, and it's a realistic one for this market with the full engine running.
And here's the part worth sitting with. Once we're hitting that consistently, the whole conversation flips. It stops being "is this worth it" and becomes "how much further can we push." You've run five to seven thousand a month in marketing before, because the leads justified it. Getting you back to that kind of position is the entire point of this.
You've been looking for someone hungry.
You've been candid about your history, and it tells me exactly what you're after. The company that grew you got too big and dropped you for bigger clients. The one you're with now keeps you on autopilot, plenty of accounts and just enough effort to keep the invoice going. What you actually want is someone hungry enough to treat your business like it matters.
That's the whole pitch. I'm small enough to give you that attention and capable enough to deliver on it. Your growth is my growth, and that isn't a line, it's just how the math works for a business my size. When you win, I win, and everything above is built around that single fact.
Take this to your partner, look at the budget properly, and come back with any questions at all. I'm glad to jump on another call with both of you. And when you're ready, we move quickly.